Company Overview
VERGO Marketing is a premier provider of performance based online
and traditional marketing solutions for secondary and post-secondary education.
Our diverse client base represents large public and private universities to small
vocational schools and career colleges. VERGO Marketing introduces thousands of
students to the pathways of education daily
Our key personnel bring years of experience from various supportive fields. The
framework of VERGO Marketing is based on a combination of performance based marketing,
digital and traditional brand advertising and promotional marketing strategies.
We also offer a thorough understanding of broadcast media and post secondary enrollment
processes. It is this convergence that forms the foundation of VERGO’s non-traditional
and innovative approach to enrollment marketing.
VERGO Marketing owns and operates career and degree themed education portals, education
directories, and multiple online community and promotion specific sites. Our strategic
approach of identifying the target demographic, key influencers, and decision drivers,
enables us to build a prospective student profile and create a plan to penetrate
relevant sites and communities that are attractive to this profile.
VERGO Marketing Inc. is Introducing Three New Products!
EDU Smart Start
A behavioral based assessment tool that provides you with the suggested career options
and personality types of your prospective students. Your enrollment team will have
the ability to better understand key motivators and manage the conversation with
the appropriate style of communication for each particular individual. This information
can be passed to your enrollment team in several different formats and will ultimately
improve your conversions while reducing your overall marketing cost per enrollment.
EDU Direct Connect
A web-based technology that allows your organization to respond and follow up with
web-generated prospective students in mere seconds. This lead response management
product is simple to start, easy to use, and offers a scalable platform with measurable
results. Being able to connect with your leads considerably faster during their
initial point of interest, will give you a competitive advantage and help improve
your conversion rates.
“Schools on Facebook”
A Facebook application, designed solely for higher education, that leverages the
student lifecycle with market-specific capabilities. This platform is a Lifecycle
Engagement tool that addresses; admissions marketing, student engagement, and alumni
involvement. Through our strategic partnership with “Schools on Facebook” we provide
our customers a greater social network presence with a direct return on investment.
Core Areas of Expertise
The VERGO Marketing team consists of seasoned professionals with diverse backgrounds
in lead generation and performance based marketing. Our boutique approach allows
clients to select individual services or a comprehensive agency package that includes
all of the following: Lead Acquisition and Source Analysis, Search Engine Marketing
(SEM), Search Engine Optimization (SEO), Social Media, Traditional Media Buying,
and Web Design & Development. We can tailor our partnership according to your specific
needs.
The in-house VERGO media team can customize a lead acquisition program that is tightly
aligned with your institutions key demographic and brand positioning. Our skilled
professionals can assume the administrative burden of daily interaction with your
lead providers while handling the task of establishing and maintaining your data
settings, credits, returns, analysis, and monthly invoice reconciliations. We can
help identify new and trusted sources of acquisition thus expanding your portfolio
of partners in today’s competitive environment.
For those that manage all of these processes in house, VERGO Marketing can act strictly
as an additional publisher and provide quality prospective students to help facilitate
your enrollment objectives. Our Client Services team members have all been enrollment
counselors at nationally recognized brands and have a clear understanding of how
to make your campaign more successful.
VERGO Marketing will begin by completing a comprehensive audit on your site and
may provide comparisons to one or more of your direct competitors. We have the ability
to completely manage and perform the relevant updates on your website or partner
with your existing internal/external resources to oversee those changes.
A few of the things our team will do to improve your organic search rankings are;
adding or enhancing content, press releases, RSS feeds, creating page titles and
meta data, site map enhancement and robust customized reports to track and measure
your success.
Our Google Certified SEM professionals start by meeting with the client to establish
the goals and metrics that will be used to measure the success of your PPC campaign.
While traffic is certainly important, it is actual conversions that are most critical
for your bottom line. VERGO will work with you to establish this and other appropriate
analytics to create the structure for your customized reporting.
We provide keyword analysis and identification, directory submissions, content development,
copywriting and link building, to name a few. Communication is concise and frequent
in order to maximize the ROI for your allotted budget.
Social media has the proven ability to deliver a loyal and devoted audience. Your
prospective students and your competitors are actively engaged in Social Media;
we believe your brand should be there too. As with all of the VERGO Marketing services,
your social media strategy will be customized to fit your specific needs. VERGO
Marketing has a group of subject matter experts to help create and build your presence
in the appropriate online communities and the ability to manage the content on your
behalf. If you prefer to manage your content in house, we also can make regular
recommendations to increase your user base, improve brand awareness and ultimately
drive more prospective students to your site.
We provide keyword analysis and identification, directory submissions, content development,
copywriting and link building, to name a few. Communication is concise and frequent
in order to maximize the ROI for your allotted budget.
Our in-house media buying team can create and manage all traditional media campaigns.
Whether national or local, we have the experience necessary to create and manage
campaigns in broadcast, radio, and print. Our unique value proposition often incorporates
traditional media to compliment interactive online efforts.
Whether revitalizing your existing website or creating an entirely new presence
or brand, internal design team will keep your institution competitive and fresh
in and ever changing web environment. We can deliver a fully functional and optimized
website to help achieve your branding and lead generation activity. We also have
the ability to compliment your website with any print based material that you may
need.
VERGO Marketing
1375 N. Scottsdale Road
Suite 340
Scottsdale, AZ 85257
P.(480) 990-1399
F.(480) 452-1178
E.contactus@vergomarketing.com